🌕 Under the Cold Moon: Closing 2025 & Lighting What’s Next at pureglow

As the year winds down, the sky gifts us one last spectacle, the Cold Moon.
A glowing reminder that endings can be beautiful, and still full of light.

2025 has been a year of growth, challenges, new shelves, late night pours, and big dreams in motion. And as this luminous moon rises over the longest nights of the year, it feels right to reflect… and reveal what’s coming.

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The Behind-the-Scenes You Never See

pureglow has been in full-on hustle mode:

- Late-night pours for special customer events

- Holiday restocks that smell like joy itself

- Wholesale opportunities that still give us butterflies

- The support of a community that continues to show up

From a tiny stove in South Jersey to storefront partnerships.. we’ve grown together!

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🛑 January–April: A Pause with Purpose

Markets slow down in winter and we’re leaning into the natural rhythm.
Instead of forcing momentum, we’re using this season to:

- Strengthen production (more candles, faster restocks)

- Improve packaging + fulfillment experience

- Restructure wholesale & event gifting

- Plan smarter, bigger 2026 launches

This isn’t a break.
It’s a build.
Quiet preparation before spring.

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✨ Big Dreams on the Horizon: Introducing The Glow Box (2026)

We are working on something just for the scent-obsessed:

Tier 1 — The Glow Box

✔ One full-size candle every month
✔ Themed goodies to elevate your unboxing
✔ Priority restock access

Tier 2 — The Glow Box: VIP

✔ Six minis (4oz) from upcoming launches
✔ One month before the world gets them
✔ Collectibles + perks to influence what becomes permanent

It’s more than a subscription.
It’s early access to the future of clean fragrance.

We’re only teasing it for now. Launch details will unfold in 2026!

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🌙 Why the Cold Moon Matters

This final full moon of the year symbolizes:

- Reflection

- Renewal

- Preparation

- Trusting the quieter seasons

It reminds us:
Stillness is not stagnation - it’s the spark before the flame.

Tonight, if you can, light your favorite candle.
Breathe deep.
Let the glow be a promise: the best is still ahead.

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❤️ Thank You for a Beautiful Year

Thank you for every market visit, every gift given, every jar lit.
Thank you for believing in pureglow & for helping us grow.

2026 isn’t just the next chapter, it’s the next level.

Stay cozy. Stay glowing. ✨
— Gia, founder of pureglow